Search Engine Optimization
what is it and why is this important?
Search engine optimization is complex and constantly changing, but once you nail the basics, even small updates can make a huge difference. What is SEO? SEO stands for “search engine optimization.” The point of SEO is to increase both the quality and quantity of website traffic, as well as exposure to your brand, through organic search engine results.
While paid advertising is important, organic search results cover more digital real estate, and savvy searchers are always more inclined to click a good organic link. Below are just some basics that we would work on if you decide to go the organic route:
Crawl accessibility so engines can reach and index your content
Great content that answers the searcher’s query
Keyword optimized to attract searchers & engines
Great UX - fast load speeds, ease of use, and optimized across devices
Share-worthy content - social shares + backlinks
Proper use of titles, headers, simple URLs, & great description
Snippet/schema markup to stand out in SERPs
When set up properly, SEO can really pay off overtime!